China being BMW’s largest market in 2012
BMW sold 217,068 cars in China in 2011 an increase of 37.7%, whilst the MINI range was boosted to 15,518 units showing an impressive 47.7%.
When tallying up the Greater China region, and including the nearby territories of Hong Kong, Macau and Taiwan, combined sales of BMW and MINI vehicles reached over 250,000 units giving a total increase of 37.2% over the previous years.
But according to this report, China is already the largest market for BMW in 2011.
266,009 new BMW and Mini vehicles
Germany remained the company’s largest market in 2010, with December registrations alone increasing 16.6% to 23,550 vehicles. A total of 266,009 new BMW and Mini vehicles were registered in the full year (+3.1% versus 2009’s 258,069).
In BMW’s second-largest market – the US – December sales increased 16.9% to 27,600 vehicles, helped by the full local availability of the 5 Series and strong demand for the X5 and X6 models produced in Spartanburg. The BMW Group increased its sales volumes for 2010 by 9.9% to 265,757 vehicles.
Especially strong growth rates were also reported in China, BMW’s third-largest market. A total of 16,132 BMW and Mini vehicles were sold in December (+59.5%), while sales for the full year rose 86.7% to 168,998 units. The company noted it profited from continued strong demand for the high-end models in its product range.
Sales in the UK, the BMW Group’s fourth-largest market, rose 13.6% to 157,312 units.
Other regions of the world also showed significant growth. Sales in important emerging markets posted double-digit growth: Russia (+26.7% to 21,585 units); South Korea (+74.7% to 19,222); Brazil (+54.5% to 9,886); and India (+72.6% to 6,246).